Last updated: April 2025 | Data controller: Future Advocacy Ltd
1. Who we are
Clean Up Westminster is a campaign run by Future Advocacy Ltd (“we”, “us”, “our”).
Future Advocacy Ltd Company number: 10507174 Registered office: 3rd Floor, 16 Black Friars Lane, London, EC4V 6EB Incorporated in England and Wales
Future Advocacy Ltd is the data controller for all personal data collected through this website (cleanupwestminster.org).
For any questions about this policy: info@futureadvocacy.org
2. What we collect
Information you provide directly
- Name and email address (if you sign a petition, sign up to updates, or contact us)
- Postcode (to verify or display constituency-level information)
- Any other information you include in a message or form submission
Information collected automatically
- IP address and approximate location
- Browser type, version and operating system
- Pages visited, time on site, referring URLs
- Device type
- Cookie and tracking data (see Section 5)
3. How we use your data
We use personal data to:
- Send campaign updates where you have opted in
- Process petition signatures and supporter actions
- Understand how supporters engage with the campaign
- Respond to enquiries
- Comply with legal obligations
- Produce internal analysis and aggregate, anonymised reporting
We do not sell your personal data. We do not use it for automated decision-making that produces legal or similarly significant effects about you.
4. Legal basis for processing
We rely on the following lawful bases under UK GDPR:
- Consent — for campaign emails and newsletters, and for non-essential cookies. You can withdraw consent at any time.
- Legitimate interests — for website analytics and security, where our interests do not override your privacy rights.
- Legal obligation — where processing is required by law.
5. Cookies
Cookies are small text files placed on your device when you visit a website. We use cookies to make the site work, to understand how it is used, and (where you consent) to improve your experience.
Strictly necessary cookies
These are required for the site to function. No consent is needed.
| Cookie | Purpose | Duration |
|---|---|---|
| wordpress_* | Session management and authentication | Session |
| wp-settings-* | Stores site preferences for admin users | 1 year |
| cookie_consent | Stores your cookie preferences | 12 months |
| __cf_bm | Cloudflare bot management | 30 minutes |
| _cfuvid | Cloudflare rate limiting | Session |
Analytics cookies (with consent only)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _gid | Google Analytics | Distinguishes users (short-term) | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
Marketing and tracking cookies (with consent only)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta | Identifies browsers for ad targeting and measurement via the Meta Pixel | 90 days |
| fr | Meta | Used by Meta Pixel for ad delivery and frequency capping | 90 days |
You can change your cookie preferences at any time using the cookie settings link in the footer, or through your browser settings.
6. Third parties
We share data only where necessary:
- Email platform — your name and email will be stored with our email service provider under a data processing agreement.
- Google Analytics — we use Google Analytics to understand how visitors use this site. Data is processed by Google on our behalf. You can opt out of Google Analytics across all sites using Google’s opt-out browser add-on.
- Meta Pixel — we use the Meta Pixel to measure the performance of our campaign advertising on Facebook and Instagram. If you have consented, Meta may use this data to show you relevant ads. Meta’s data policy applies to data processed through their platform.
- Hosting — this website is hosted via 123 Reg, with traffic routed through Cloudflare’s content delivery network. Both operate under appropriate data processing agreements. Cloudflare may process IP addresses and request metadata to provide security and performance services.
- Legal requirements — we may disclose data to law enforcement or regulators if required by law.
Third parties processing data on our behalf are not permitted to use it for their own purposes.
7. Data retention
- Supporter and petition data — retained for the duration of the campaign and up to 2 years after its conclusion, or until you request deletion.
- Email subscribers — retained until you unsubscribe, after which we remove your details within 30 days.
- Analytics data — retained for up to 26 months.
- Correspondence — retained for up to 2 years from last contact.
8. Your rights
Under UK GDPR you have the right to access, rectify, erase, restrict, or port your personal data, and to object to its processing. Where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, email info@futureadvocacy.org. We will respond within one calendar month.
If you are unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office at ico.org.uk or by calling 0303 123 1113.
9. Security
We take reasonable technical and organisational steps to protect your data, including encrypted transmission (HTTPS), Cloudflare DDoS and security protection, and access controls. No internet transmission is completely secure — please contact us if you have concerns.
10. Changes to this policy
We may update this policy from time to time. The date at the top indicates when it was last revised. Continued use of the site after changes are published constitutes acceptance of the revised policy.
11. Contact
Future Advocacy Ltd 3rd Floor, 16 Black Friars Lane, London, EC4V 6EB Company number: 10507174 Email: info@futureadvocacy.org
Please use the subject line “Data Request — Clean Up Westminster”.